Summary

Our vision is to consolidate our Affiliate, Partner, and Marketplace initiatives into a singular, robust Partnership Program. This strategic evolution moves us from managing disparate tracks to nurturing a cohesive ecosystem that maximises mutual growth and market penetration.

Co-Marketing & Brand Assets

Building a cohesive brand experience helps us build trust with prospective clients and close deals faster. To support your promotional campaigns, social media outreach, and website listings, we provide full access to our official, ready-to-use brand collateral.

Accessing the Official CAKE.com Asset Library

To ensure your HubSpot page remains light, clean, and fast, we do not host giant graphics files on this blog. Instead, you can find our fully comprehensive, up-to-date visual identity assets directly on our central hub:

👉 Explore the CAKE.com Brand Library

On our official brand page, you can instantly view and download:

• The Official Media Kit: All partner-approved logos, icons, brochures, and ecosystem branding elements in one package.
• High-Resolution Screenshots: Verified interface mockups for Clockify, Pumble, and Plaky to showcase in your blog posts or pitches.
• Typography & Color Specs: The exact color palettes, fonts, and 3D illustration styles that define our modern workspace aesthetic.

General Partner Marketing Guidelines & Rules

When creating promotional content, hosting webinars, or managing digital ad campaigns for the CAKE.com productivity suite, please review and follow these general guidelines to ensure compliance across our partner network:

1. Brand Asset Protection

CAKE.com retains exclusive global title, ownership, rights, and source interests in all software structures, platforms, brand names, product updates, and design frameworks. As a partner, you are fully authorized to promote these tools, but you are strictly restricted from altering, reverse-engineering, decompiling, or modifying any element of the software or platform interfaces.

2. Downstream Marketing & Success Stories

We love highlighting the success of our channel partners! If an end-user client grants you promotional clearance, logo rights, or case study development permissions to advertise their software usage, those specific marketing, branding, and verification permissions are automatically sub-licensed to CAKE.com as well. This allows us to celebrate the win together and display client logos on our central marketing interfaces without requiring separate corporate releases.

3. Search Engine Marketing (PPC) Restrictions

To maintain healthy advertising ecosystems and avoid driving up advertising costs, partners shall not buy, bid on, or target pay-per-click (PPC) digital marketing keywords, Google Ads, or search terms matching or closely imitating CAKE.com’s exact trademarks, brand names, or tool titles (such as Clockify, Pumble, or Plaky) without explicit prior written consent from your Partner Manager.

Need custom marketing collateral or co-branded landing page approval? Reach out to your Partner Manager directly to review your campaign ideas!

Official Partner Badges & Verification

Showcase your verified status. As an active member of our network, you are fully authorized to display official CAKE.com Partner Badges on your corporate website, email signatures, and marketing landing pages to build instant trust with your prospects.

Badge Usage & Co-Branding Rules

When placing our badges alongside your own company assets, please adhere to our core layout standards to maintain clean visual balance:

• The "Clear Space" Rule: Always maintain an even protective margin of empty space around the badge. This empty safety zone should be equal to the height of the badge itself to prevent text or other graphics from cluttering it.
• Proportional Scaling: Never stretch, skew, or alter the aspect ratio of the badge graphics. If you need to resize the badge to fit your website footer or email template, always scale the width and height proportionally.
• No Modifications: The badges must be displayed at full opacity in their original designed configurations and colors. They should not be used as background watermarks or text overlays.

Download Your Badges

💡 Tip: Click on any of the text paths below to download the transparent asset packages directly to your computer.